Episode #29
Airdate: 4/13/10
Why Moxie -- Not Money -- Is Most Important in Launching a Business
Karin Abarbanel combines her high energy, can-do style with a passion for women’s issues in her latest book, Birthing the Elephant: The Woman’s Go-For-It Guide to Overcoming the Big Challenges of Launching a Business (co-authored with Bruce Freeman). And, because getting a business off the ground is a lot like birthing an elephant (it’s a HUGE undertaking and it takes about 22 months), Karin wants you to know that without a certain amount of moxie, your project could be permanently grounded. Join me as Karin draws a unique emotional road map to the make-or-break first 18-22 months on how to stay motivated and get the job done.
Karin is a published author, corporate marketing consultant, and expert on career issues facing women. She has four books to her credit and brings extensive marketing experience to her publishing ventures.
Her book, The Dollar Bill Knows No Sex, co-authored with Wendy Rue, is the “rags-to-riches” biography of a female entrepreneur who succeeded against enormous odds, by building a support system for success, innovative marketing and putting dreams to work. Prior to co-authoring The Dollar Bill, Karin wrote How to Succeed on Your Own, which profiled the triumphs and trials of two dozen women who left the corporate world to plunge into entrepreneurship.
As an independent marketing consultant, Karin develops communications projects for leading companies and speaks widely on women’s issues. She has served as a senior marketing director for Booz Allen Hamilton.
Recent Comments